Luxury Car
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car manufacturer at the Motor Show. A hot
prospect admires your latest model on display. It's beautiful... he opens the door, smells the leather, slides onto the driver's seat. Gripping
the padded steering wheel, his eyes wander
over the sumptuous dashboard and the curves
of the aeronautical design as he imagines driving his new sports car. Selling its many benefits you offer a glossy brochure, your business card and
a warm farewell, believing he will soon return.
Continuing his tour of the Motor Show he's greeted by a 50's-something manager of a competitive brand. Knowledgable and well-experienced in the motor trade, the manager asks about the appeal of other cars. "Well," says your hot prospect pointing your way, "the sports car looks impressive."
"Don't buy your brand!" you hear your competitor tell him. "You'll lose tens of thousands on the re-sale price."
You really want to sell this new car but what do you tell the customer?
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