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Wow! - why am I asking you for so much information?
I'm profiling the market to see who's interested in The Conflict Report.
Tired of seeing "FredBloggs@hotmail", now I check for congruence between names and email addresses, and see the ratio between males:females (currently running at 40:60). I want to see where geographic interest is coming from - recent figures show the US is under-represented... or maybe other countries are just more interested in resolving conflict? I want to see what types of organisations visitors belong to (public versus private, government, financial, universities...) and positions of seniority (is interest coming from the Receptionist or the CEO?).
But the real issue isn't the information I collect - it's what I do with it.
And this is what I do
I compare recent registrations with our desired target market. If out-of-sync then I adjust the webpage accordingly.
That's it. Pretty tame stuff, really. You don't pay me any money, you don't disclose your credit card details; I don't sell your information to list-providers and I'm not about to e-market you. I figure if I give you enormous value, absolutely free, the world-at-large will benefit and should you ever need my help, maybe you'll come back to us. It's that simple.
OK, now you know why I'm collecting a little bit of information about you. In return, here's 115 pages of really useful information about how senior players successfully manage conflict...

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